Year-End Fundraising Campaign

Imagine your daughter’s unimaginable trauma from giving birth to two babies before age 16; by her stepfather.

Watch My Story

This year-end campaign tells the stories of three brave and resilient children: Coty, Victoria, and Kinita — whose fear was turned into courage, and trauma into triumph after receiving expert treatment at The Children’s Center.

To protect the identity of all involved, we leveraged the power of animation to tell their stories.

Client
The Children’s Center, Detroit

Project
Omnichannel Fundraising Campaign

Category
Human Services

Animated Children & Family Stories

Warning: Many of these stories share experiences of abuse, neglect, grief, and loss along their journey to healing, hope, and strength.

Direct Mail Poster

The three-drop direct mail campaign featured oversized posters that were also displayed in corporate cafeterias, community restaurants, coffee shops, grocery stores, etc to reach new donors. These 11x17 posters were folded down and inserted inside clear plastic poly bags.

Front

Back

Small Leave-Behinds

Distributed by staff, volunteers, board members and community partners to scan QR codes, watch videos and drive text-to-give and online donations.

Campaign Brand Identity & Communications Channels

(click to enlarge)