Fundraising Transformed Acquires Institute for Charitable Giving—Launching ModernICG to Empower a New Era of Major Gift Fundraising
FOR IMMEDIATE RELEASE
Fundraising Transformed Acquires Institute for Charitable Giving—Launching ModernICG to Empower a New Era of Major Gift Fundraising
Detroit, MI – May 6, 2025 — Big news in the fundraising world! Fundraising Transformed, a global leader in nonprofit training and consulting, has officially acquired the Institute for Charitable Giving (ICG)—a name fundraisers have trusted since 1991. And with that, a new chapter begins: The Modern Institute for Charitable Giving (ModernICG).
This exciting evolution combines the rich legacy of fundraising pioneers Jerold Panas and William Sturtevant with today’s most forward-thinking strategies, making major gift fundraising education more dynamic, accessible, and future-focused than ever before. The acquisition, finalized on January 13, 2025, represents a fusion of legacy and leadership in the fundraising space—and a new era of training for nonprofit professionals.
“We’re honored to carry forward the vision of Jerry and Bill,” said Tammy Zonker, founder and president of Fundraising Transformed. “ModernICG isn’t just a new name—it’s a bold commitment to help fundraisers ask bigger, scale faster, and lead with confidence. We’re blending timeless wisdom with modern tools to create transformational impact.”
A Legacy with New Life
After Jerry Panas passed in 2018, his wife and partner in purpose, Felicity Panas, continued to carry the torch. And now, she’s excited about what’s next.
“I’m absolutely thrilled to see the Institute evolve under Tammy’s leadership,” said Felicity. “This next chapter honors Jerry and Bill’s legacy while embracing the innovation today’s fundraisers need. It’s exactly the kind of future-forward thinking the field deserves.”
Felicity Panas will continue to operate the beloved ICG bookstore, preserving access to the timeless fundraising resources Jerry Panas helped bring to life. To explore the collection or place an order, visit: instituteforgiving.org/books.
Want to hear the story firsthand?
Watch a special video conversation between Tammy Zonker and Felicity Panas, where they reflect on the history of ICG and the exciting future ahead with ModernICG.
Watch the video announcement.
Why ModernICG? Because Fundraising Has Changed.
ModernICG isn’t just a new look—it’s a new way of learning. The biggest shift? The move to a fully virtual seminar model, removing the need for travel and making high-quality, hands-on training more accessible and affordable to fundraisers around the globe.
Participants will experience three days of live, CFRE-certified training, including:
One-on-one ParkBenching sessions for personalized coaching
Peer-led RoundTables for practical problem-solving
Expert-led major donor Stewardship Panels that spark new ideas and approaches
A focused, interactive curriculum designed to help you apply what you learn right away
No travel, no complicated logistics—just focused, actionable learning from the comfort of your own space.
What Sets ModernICG Apart?
ModernICG brings together the best of both worlds—proven fundraising principles and innovative strategies and tools designed for today’s fast-moving philanthropic landscape. Here’s what sets us apart:
A reimagined curriculum built specifically for modern nonprofit challenges
A faculty of real-world experts in major gifts, donor psychology, AI, and ethical fundraising
100% virtual seminars for ultimate flexibility and accessibility
Signature sessions like Modern Moves Management, The Art of the Ask, and Modern Planned Giving
New modules on AI in fundraising, younger donor engagement, and responsible giving strategies
Practical training on using AI to boost efficiency and predictive analytics to identify high-potential donors
Access to the exclusive Apex Community for continued learning, support, and networking
Earn CFRE credits to advance your professional development
With ModernICG, you’re not just learning—you’re transforming the way you work, think, and lead in the world of major gifts.
Save the Date: October 13–15, 2025
ModernICG’s flagship virtual seminar is happening this October—and you won’t want to miss it. Spots are limited for this high-impact, highly interactive experience. If you’re ready to take your major gift fundraising to the next level, now’s the time.
See the full curriculum and register at modernicg.com
About Fundraising Transformed
Founded in 2008 by international speaker and major gift strategist Tammy Zonker, Fundraising Transformed is an international fundraising training and consulting firm that helps fundraisers and nonprofit leaders reach bold goals through innovative, mission-centered fundraising strategies.
About the Institute for Charitable Giving
Founded by Jerry Panas and Bill Sturtevant in 1991, ICG served over 12,000 fundraising professionals through its trusted, values-driven training programs, leaving a lasting impact on the philanthropic sector.
About ModernICG
A service of Fundraising Transformed, ModernICG is committed to helping fundraisers build trust, deepen donor relationships, and close transformational gifts through dynamic, accessible, and high-impact virtual training.
Media Contact:
R. Trent Thompson, CMO
📧 trent@modernicg.com
🌐 modernicg.com
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