
Free LIVE Webinar // CFRE: 1.5 Credits
Transforming the Transaction: Increasing Supporter Retention By Developing Authentic Relationships
Aug 29, 2024
2-3:30 PM EDT
90 Minutes
CFRE: 1.5 Credits
Free
Transforming the Transaction: Increasing Supporter Retention By Developing Authentic Relationships is a pivotal and free 90-minute webinar designed for fundraisers and nonprofit leaders who are looking to deepen their partnership with donors and supporters. In today’s rapidly evolving nonprofit landscape, we now see the traditional approach to donor engagement is often transactional in nature. This training will help you identify and transform transactional practices in your organization and explore innovative strategies to build meaningful, lasting relationships with your donors and partners. By focusing on authenticity and connection, you can transform one-time donors into lifelong advocates for your cause.
Not able to attend? Register and we’ll send you the replay.
A few of the amazing organizations I’ve had the privilege of training












Free LIVE Webinar // CFRE: 1.5 Credits
Who’s this training for and what will you learn?
Transforming the Transaction: Increasing Supporter Retention by Developing Authentic Relationships is a pivotal and free 90-minute webinar designed for fundraisers and nonprofit leaders who are looking to deepen their partnership with donors and supporters. In today’s rapidly evolving nonprofit landscape, we now see the traditional approach to donor engagement is often transactional in nature. This training will help you identify and transform transactional practices in your organization and explore innovative strategies to build meaningful, lasting relationships with your donors and partners. By focusing on authenticity and connection, you can transform one-time donors into lifelong advocates for your cause.
By the end of this webinar, you will:
Understand the limitations of transactional donor engagement and the benefits of shifting to a relationship-based engagement model.
Learn practical strategies for developing authentic relationships with supporters, including increased alignment with shared beliefs and values, personalized communication, strategic storytelling, and meaningful recognition.
Discover how to leverage data and technology to enhance personalization and effectively measure the impact of relationship-building efforts.
Gain insights into creating a human-centric culture within your organization that prioritizes long-term relationships over short-term gains.
Explore case studies and real-world examples of nonprofits that have successfully increased supporter retention and loyalty through authentic human-centered relationship building.
Don't miss this transformative opportunity to revolutionize the way you engage with your donors and partners. Transforming the Transaction: Increasing Supporter Retention By Developing Authentic Relationships is essential training for fundraisers and nonprofit leaders committed to fostering deeper connections and ensuring the sustainability of your organizations.
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Not able to attend? Register and we’ll send you the replay.
Meet the expert
Hey, There! I’m Tammy Zonker.
I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.
I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certified AFP Master Trainer and international speaker.
I’ve Led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise well over a half billion dollars — and counting — including a single gift of $27.1M.
I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s third edition of Fundraising for Dummies.
I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.
If you’re ready to take your fundraising to the next, next level, this webinar is for you.
Not able to attend? Register and we’ll send you the replay.

Don't miss this transformative opportunity to revolutionize the way you engage with your donors and partners.
With limited spots available, claim your free spot in this pivotal webinar.
Not able to attend? Register and we’ll send you the replay.
FAQ
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Yes, unless the webinar is a live-only event (stated in event description), we’ll send out an email to all registrants with a link to the replay 1-2 business days after the webinar.
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"ET" stands for Eastern Time. We are located in the U.S. Midwest, which is Eastern Standard Time (GMT -5).
You can convert the webinar's listed Eastern Time (U.S.) to your time zone here.
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While we do not share our presentation slides, we always share a replay within 2 business days after the webinar. We will send out an email to all registrants with a link to the replay.
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Yes, this webinar is accredited for 1.5 CFRE credit.
What is CFRE?
CFRE, or Certified Fund Raising Executive, is a prestigious certification recognized worldwide in the fundraising industry. Administered by CFRE International, it serves as a hallmark of excellence for fundraising professionals.
To attain and maintain CFRE accreditation, professionals are required to accrue continuing education points from approved providers. Fundraising Transformed is proud to be one such approved provider, offering courses that contribute to CFRE points.
For those interested in learning more about CFRE, detailed information is available on CFRE International's Certification page.
How to get CFRE points for Fundraising Transformed's training courses?
Regarding Fundraising Transformed's training courses, many of them are eligible for CFRE points, with the number of points varying based on course duration. For verification, look for the CFRE logo, like the one below, alongside the corresponding points on our course pages.
It's important to note that while we facilitate the acquisition of CFRE points through our courses, we do not maintain records of individual points earned, nor do we provide proof of attendance. Therefore, attendees are responsible for retaining documentation such as training confirmations or certificates of completion if provided.
For questions regarding CFRE points and necessary documentation, we recommend consulting CFRE International's website for comprehensive guidance.
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After you register for the webinar, check your inbox for a registration confirmation email with a link to join the webinar.
You will also receive another reminder email 24 hours before the start of the webinar.
And you will receive one final reminder email 1 hour before the start of the webinar.
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Please email us at transform@fundraisingtransformed.com