Year-End Fundraising Campaign

Kayona was invited to a sleepover at a girlfriend’s house. But this sleepover went terribly wrong.

Hear Me, Love Me, Heal Me

This annual appeal shares the soul-stirring stories of five courageous children facing unimaginable trauma: When Kayona was a teenager, she was invited to a sleepover at a girlfriend’s house. Like most sleepovers she’d been to, she expected to stay up late, paint her friend’s nails, and giggle a lot. Then there’s Jordon and James. These four and six-year-old brothers are as close as they can be. And for good reason. You see, their parents ran a meth lab in their mobile home in rural Tennessee. And DeMarcus and Maliik lived in constant fear, vulnerability, and danger. Wondering if they were going to be hurt or killed.

Client
The Children’s Center, Detroit

Project
Omnichannel Fundraising Campaign

Category
Human Services

Direct Mail (3 drops)

Social Media (sampling)