66. The Power of AI in Fundraising: A Conversation with Cherian Koshy
About this episode
Hey Fundraising Champions!
Are you ready for a game-changing discussion that's going to revolutionize the way we approach fundraising? In our latest podcast episode on #TheIntentionalFundraiser Podcast, I had the pleasure of sitting down with the brilliant Cherian Koshy, and let me tell you, the insights he shared are nothing short of transformative!
The Power Duo: AI and Emotional Storytelling
We kicked off the conversation by exploring the dynamic synergy between artificial intelligence (AI) and the art of emotional storytelling. Cherian shared an eye-opening example of how AI can swiftly sift through donor profiles, revealing invaluable nuggets about their passions and interests. Picture this: Your organization effortlessly connecting with donors on a profound level, tapping into the very causes that ignite their generosity. It's like having a personal donor whisperer!
Connecting the Dots: Your Donor's Story Matters
Cherian emphasized the importance of understanding a donor's story and weaving it seamlessly into your organization's cause. Imagine having the ability to not only recognize trends in a donor's giving but also discern the causes that truly matter to them. This is the magic that happens when AI and emotional storytelling join forces. It's about creating an authentic connection, where donors feel seen, heard, and valued.
Beyond Emotional Gut Punches: Crafting Holistic Narratives
Sure, emotional stories have an impact, but what if we could go beyond that? What if we could create narratives that connect all the dots, resonating with donors on a deeper level? Cherian shared how, by leveraging AI to identify the right questions, organizations can uncover personal stories that go beyond the surface. It's about asking not just what performances donors enjoyed but who took them to their first one, unraveling personal memories and fostering a genuine connection.
Ethics in the Age of AI
Now, let's address the elephant in the room – the ethical use of AI in fundraising. Cherian acknowledged that while no one is an AI expert, it's crucial to navigate this space thoughtfully. He dispelled misconceptions about privacy concerns, emphasizing the significance of data that is publicly available. However, he urged caution in using personal identifiable information to create donor models, highlighting potential pitfalls and the need for equity.
The Fundraising AI Global Summit: Key Takeaways
Cherian recently participated in the Fundraising AI Global Summit, where ethics in AI took center stage. He underlined the importance of asking questions, staying vigilant, and ensuring the ethical use of AI tools. In a world where technology evolves rapidly, it's crucial to address the implications on the workforce and consider the ethical use of personal information.
A Call to Action: Listen, Learn, and Love
As fundraisers, we're constantly seeking ways to elevate our craft. Cherian shared three essential traits: listening, learning, and love. Listening goes beyond words; it's about understanding the heart behind what's being said. Learning is a continuous journey, and love is the driving force behind our work. Cherian stressed the significance of loving not just what we do but also the people and causes we serve.
Listen to the Full Episode
So, are you ready to embark on this transformative journey? To dive into the full spectrum of my conversation with Cherian, all you have to do is click the play button. Uncover the secrets of AI, emotional storytelling, and ethical engagement that will reshape your approach to fundraising.
Let's revolutionize fundraising together!
With boundless gratitude,
Tammy Zonker
Our guest
Cherian Koshy, Vice President of Product Strategy, iWave
“Be vigilant about the ethical use of AI.”
Cherian Koshy, Vice President of Product Strategy, iWave
Resources mentioned in this episode
Episode 13: Fundraising In A Challenging Economy
Nonprofit Storytelling Conference
Connect with our guest online
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