Blog

Sharing insights, strategies and inspiration you can use right now.

This is where I share strategies, action steps, and ideas for scaling major gifts, and answers to questions that matter most right now. 

144. Beyond Cash: Unlocking Asset-Based Major Gifts
Trent Thompson Trent Thompson

144. Beyond Cash: Unlocking Asset-Based Major Gifts

This is for major gift officers, development directors, and nonprofit leaders who want to grow major gift revenue without leaning harder on the same cash donors. By the end of this post, you'll know how to spot the donors most likely to give a non-cash asset, how to open the conversation warmly, and how to steward the gift so well your donor wants to do it again.

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143. Leading from the Major Gifts Seat
Trent Thompson Trent Thompson

143. Leading from the Major Gifts Seat

In this week's episode, “Leading from the Major Gifts Seat,” of The Intentional Fundraiser Podcast, I talk about managing up as a leadership practice, including the empathy shift that changes everything and the briefing template I use with my own clients.

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142. Story and Data: What Major Donors Really Need
Trent Thompson Trent Thompson

142. Story and Data: What Major Donors Really Need

On this week's episode of The Intentional Fundraiser podcast, "Story and Data: What Major Donors Really Need," I break down:

Why even your most analytical donor needs an emotional connection; The Story Spine: a 5-beat framework for major donor narratives; How to weave data inside the story, not bolt it on after; and Why dignity-first storytelling is the new bar in 2026.

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141. Designing Impact Together with Donors
Trent Thompson Trent Thompson

141. Designing Impact Together with Donors

In this week's episode of The Intentional Fundraiser podcast, “Designing Impact Together with Donors,” I walk through the full co-design meeting flow, the donor psychology behind why it works so well, and the simple tools and digital aids that make it feel natural. If you have ever left a donor meeting thinking "that was fine, but we did not really get anywhere," this episode is for you.

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140. Peer Power: Ambassadors and Giving Circles
Trent Thompson Trent Thompson

140. Peer Power: Ambassadors and Giving Circles

This week's episode of The Intentional Fundraiser podcast is called "Peer Power: Ambassadors and Giving Circles." I share the story behind a gift that came in because of a peer, walk through the four most useful peer roles I've seen, and offer design tips for peer-led gatherings that feel like an invitation, not a pitch.

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139. Rethinking Major Gifts Metrics in 2026
Trent Thompson Trent Thompson

139. Rethinking Major Gifts Metrics in 2026

In this week's episode of The Intentional Fundraiser podcast, I'm sharing why the metrics most major gift programs lean on, raw visit counts, dollars to goal, dials made, often miss the actual work.

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138. Pruning Your Portfolio to Grow Your Results
Trent Thompson Trent Thompson

138. Pruning Your Portfolio to Grow Your Results

In this week's episode of The Intentional Fundraiser podcast, I walk through the four lenses I use to decide who stays on an active portfolio, who graduates to stewardship, and who pauses for now. I also share the language to use with leadership when you propose a leaner, sharper list.

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137. Crafting Offers for Transformational Giving
Trent Thompson Trent Thompson

137. Crafting Offers for Transformational Giving

In this week's episode of The Intentional Fundraiser, I walk through the anatomy of a truly transformational gift offer. The five elements that belong on one page. The multi-year and blended structures that feel doable to your donor. And the co-creation conversation that turns a good offer into a great partnership.

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135. A Modern Tech Stack for Major Gift Success
Trent Thompson Trent Thompson

135. A Modern Tech Stack for Major Gift Success

Today, we're talking about your tech stack, what belongs in it, how to evaluate what you've already got, where AI actually fits in major gifts work, and how to do a ninety-day tune-up that genuinely frees your team to focus on what matters most: donors.

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134. Writing Donor Messages with AI, Not by AI
Trent Thompson Trent Thompson

134. Writing Donor Messages with AI, Not by AI

On this week’s Intentional Fundraiser Podcast, I’m sharing how I use AI to draft and refine messages that still sound like me, while saving precious time for deeper donor connections.

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133. Take Back Your Week, Grow Your Major Gifts
Trent Thompson Trent Thompson

133. Take Back Your Week, Grow Your Major Gifts

Some weeks, your calendar looks full of “important” meetings, but your top donors barely hear from you. In my experience, your calendar will tell the truth about your priorities long before your strategic plan does. The good news is, you can change that story. Here’s a new way to look at your week.

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130. Next-Gen Major Donors and the New Rules of Engagement
Trent Thompson Trent Thompson

130. Next-Gen Major Donors and the New Rules of Engagement

We’re unpacking the new rules of engagement with next‑gen donors in greater depth. You’ll hear stories of fundraisers who’ve built trust faster, simplified reporting, and created shared experiences with donors who lead with their values. If you’ve wondered how to shorten cultivation cycles without feeling transactional, this episode is for you.

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129. Your 2026 Case for Transformational Gifts
Trent Thompson Trent Thompson

129. Your 2026 Case for Transformational Gifts

In a 2026 world, with AI on everyone’s radar, economic uncertainty, and donors asking sharper questions about impact and equity, an outdated case for support is a real liability.

In my experience, updating your case is one of the most leveraged things you can do to inspire six and seven-figure gifts.

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128. Making Your Major Gift Portfolio Shock-Resistant
Trent Thompson Trent Thompson

128. Making Your Major Gift Portfolio Shock-Resistant

In my experience, many nonprofits are one donor decision away from a serious budget problem. The good news is, you can make your portfolio far more shock‑resistant with a few intentional shifts.

Here’s how I think about it.

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127. Discovery That Builds Trust, Not Pressure
Trent Thompson Trent Thompson

127. Discovery That Builds Trust, Not Pressure

In my experience, when discovery feels like a test, donors feel it too. I want to share a simpler, more human way to approach discovery calls so they build trust instead of pressure. This is the focus of this week’s Intentional Fundraiser podcast episode, “Discovery That Builds Trust, Not Pressure.”

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126. Turning Leaders into Effective Major Gift Partners
Trent Thompson Trent Thompson

126. Turning Leaders into Effective Major Gift Partners

In my experience, pressure shows up most intensely when a CEO or board member joins a major donor visit at the last minute with little or no briefing. You’ve done the relational groundwork. Then someone “swoops in” and the conversation drifts, the message gets fuzzy, and you walk out wondering what just happened.

Here’s the shift I want to invite you into: instead of treating leaders as last‑minute heroes, start treating them as intentional partners in your major gift work.

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125. Making Stewardship Personal, Scalable, Sustainable
Trent Thompson Trent Thompson

125. Making Stewardship Personal, Scalable, Sustainable

You’re working so hard to love on your donors. You want stewardship to feel personal and heartfelt. At the same time, you feel pressure to scale, meet goals, and protect your team from burnout.

In 2026, donor expectations are higher, AI tools are everywhere, and many nonprofit teams feel stretched thin. You’re not imagining the tension between personalization and volume.

In my experience, the answer is not doing more, it’s doing the right things, for the right donors, at the right level.

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