117. Why “Tips and Tricks” Are Failing Fundraisers
About this episode
This one has been simmering inside me for months.
It’s about the language we use in the nonprofit sector—and why we need to be more mindful of it.
Specifically, I’m making a plea to eliminate phrases like “tips and tricks” when we talk about engaging donors.
Because giving is not a “trick.” Donors are not targets. And we are not magicians trying to perform sleight of hand to win gifts.
When we say things like “tips and tricks” or “low-hanging fruit” in fundraising, we might think we’re being harmless, maybe even clever.
But in reality, we’re reinforcing a belief system that positions fundraising as transactional, manipulative, or worse, dishonest.
That’s why in this episode, I take us on a journey into the power of language in fundraising, how it shapes donor relationships, and how it shapes us.
Listen in and let’s transform our language (and our sector!) together.
If you find this helpful, share it with a colleague who cares as much as you do.
With heaps of gratitude,
Tammy Zonker
Author, Major Gift Expert & Keynote Speaker
“The words we choose have the power to either build bridges—or break them.”
Tammy Zonker, Author, Major Gift Expert & Keynote Speaker
The Intentional Fundraiser podcast has been selected by FeedSpot as one of the Top 80 Fundraising Podcasts on the web—and we’re honored to be ranked No. 11!
We’re thrilled to share some exciting news with our community! The Intentional Fundraiser podcast has been selected by FeedSpot as one of the Top 80 Fundraising Podcasts on the web—and we’re honored to be ranked No. 11!
This recognition means so much to us, and it wouldn’t be possible without your support, encouragement, and thoughtful engagement. Every listen, share, and conversation has helped us grow and reach more passionate fundraisers like you.
Thank you for being part of our journey! We can’t wait to keep bringing you inspiring stories, practical tips, and meaningful conversations to help you fundraise with intention and impact.
Here’s to making a difference—together!
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