From “What Is” to “What Can Be”
Fundraising Transformed Debuts New Butterfly Logo as First Step in Brand Refresh and Website Redesign
New logo announcement
DETROIT, Mich. – January 5, 2026 – Fundraising Transformed today unveiled a new brand logo that reflects its core mission: helping nonprofits transform major gift fundraising from unrealized potential into extraordinary results. The new logo debuts as part of a broader brand refresh and a complete redesign of the Fundraising Transformed website set to launch later this year.
The new logo captures a butterfly poised for flight, embodying the pivotal moment when nonprofit organizations move from “what is” to “what can be.” The design reflects Fundraising Transformed’s commitment to helping major gift fundraisers and development teams unlock capacity, elevate major donor relationships, and achieve bold philanthropic goals.
Symbolism of the butterfly
On the left, a simple outlined wing appears fragile, unfinished, and open, representing where many organizations find themselves when they first engage with Fundraising Transformed. It reflects a major gift program with untapped capacity, a campaign that isn’t quite taking flight, or a team doing good work but not yet soaring, symbolizing unrealized potential and the hope for more meaningful philanthropic impact.
As your eyes move to the right, the story shifts: the opposing wing bursts forth in bold red, a color that radiates energy, passion, and urgency. Red ignites action and symbolizes power, determination, and transformation: an emotional force that commands attention and inspires confidence, representing what happens when you unlock the true capacity of your major gift program, development team, major gifts initiative, or capital campaign.
This vivid contrast illustrates the major gift fundraising transformation: moving from aspiration to reality, from quiet intention to extraordinary results. The butterfly becomes a visual shorthand for the breakthroughs fundraisers and nonprofit leaders experience when their major gift programs truly take flight.
A visual for fundraisers and nonprofit leaders
The new logo is more than a butterfly; it is a visual metaphor for every nonprofit leader and fundraising professional who recognizes their organization in the “before” stage, longing for a breakthrough. It serves as a reminder of the journey Fundraising Transformed takes with every client, from where they are today to the extraordinary outcomes waiting just ahead.
“From the very beginning, our work has been about helping nonprofits move from quiet intention to extraordinary results,” said Tammy Zonker, Founder and President of Fundraising Transformed. “This new logo visually captures that transformation and our unwavering commitment to walking alongside major gift fundraisers and nonprofit leaders as they move from the empty wing of ‘what is’ to the bold, powerful manifestation of ‘what can be,’ so they can fully realize the impact of their missions.”
Zonker added, “We’re also in the midst of a complete redesign of our website, which will make it even easier for nonprofit professionals to access practical resources, explore our private development communities, major gift training, and campaign support...so stay tuned.”
For more information about Fundraising Transformed and its new visual identity, or to explore major gift training, private development communities, or speaking opportunities, contact CMO R. Trent Thompson at trent@fundraisingtransformed.com.
About Fundraising Transformed
Fundraising Transformed equips and empowers fundraisers and nonprofit organizations to build high-performing fundraising programs, with a special focus on major gifts, campaigns, and development team effectiveness. Founded eighteen years go, and led by major gifts expert, international speaker, and author Tammy Zonker, the Detroit-based firm has helped organizations across North America and around the world collectively raise more than 3 billion dollars in philanthropic investment and create sustainable, mission-driven growth.